Indonesian consumers are becoming increasingly brand-savvy as their incomes surge, boosting growth in the country’s body care product market. As of 2015, this retail segment generated US$169.41m in sales, and is expected to reach $245.09m by 2020
Body care, Indonesia, 2016
Indonesia’s body care market is thriving, but more brands need to invest in product innovation
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Regulatory
Dove moisturising claims supported by US advertising watchdog after P&G challenge
Read moreThe National Advertising Division supported claims related to Unilever-owned Dove’s Deep Moisture Body Wash, which were challenged by Procter and Gamble, including that the product offers 24-hours of moisturisation and nourishes dry skin
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Regulatory
Dove moisturising claims supported by US advertising watchdog after P&G challenge
The National Advertising Division supported claims related to Unilever-owned Dove’s Deep Moisture Body Wash, which were challenged by Procter and Gamble, including that the product offers 24-hours of moisturisation and nourishes dry skin
Ingredients
Dove launches first fragrance inspired by its Original Beauty Bar due to demand
The Unilever-owned beauty brand has broken into the perfume category with a limited edition fine fragrance that smells like its 69-year-old hero sku, Original Beauty Bar, stating its community has ‘been asking for years’ for it to bottle the scent
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