According to market researcher IRI Germany, the body care category had a good year in 2015. The entire body care sector (including body lotions, foot care, hand care, shaving preps and depilatories) grew 3.4% to €587.810m last year, while volume put on an increase of 3.5% to 255.893m units.
Body care, Germany, 2016
The sector grew 3.4% to €587.810m, while volume increased 3.5% to 255.893m units
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Regulatory
Dove moisturising claims supported by US advertising watchdog after P&G challenge
The National Advertising Division supported claims related to Unilever-owned Dove’s Deep Moisture Body Wash, which were challenged by Procter and Gamble, including that the product offers 24-hours of moisturisation and nourishes dry skin
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