According to market researcher IRI Germany, the body care category had a good year in 2015. The entire body care sector (including body lotions, foot care, hand care, shaving preps and depilatories) grew 3.4% to €587.810m last year, while volume put on an increase of 3.5% to 255.893m units.
Body care, Germany, 2016
The sector grew 3.4% to €587.810m, while volume increased 3.5% to 255.893m units
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Unilever on boosting its personal care strategy for 2026 and beyond
Read moreFrom Dove’s debut refillable deodorant offering to the impact of its Wild and Dr. Squatch acquisitions, Unilever’s personal care offering only stands to grow further. Chris Barron, GM for Unilever's Personal Care, unveils the giant's goals for 2026
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Body Care
Unilever on boosting its personal care strategy for 2026 and beyond
From Dove’s debut refillable deodorant offering to the impact of its Wild and Dr. Squatch acquisitions, Unilever’s personal care offering only stands to grow further. Chris Barron, GM for Unilever's Personal Care, unveils the giant's goals for 2026
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Body Care
Dove targets younger shoppers with netflix partnership: limited edition bridgerton collection
Dove is joining forces with Netflix, Shondaland, and the globally acclaimed series Bridgerton for an exclusive limited-edition range, set to launch in January 2026 across UK grocery and high street retailers
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