According to market researcher IRI Germany, the body care category had a good year in 2015. The entire body care sector (including body lotions, foot care, hand care, shaving preps and depilatories) grew 3.4% to €587.810m last year, while volume put on an increase of 3.5% to 255.893m units.
Body care, Germany, 2016
The sector grew 3.4% to €587.810m, while volume increased 3.5% to 255.893m units
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Dove launches first fragrance inspired by its Original Beauty Bar due to demand
The Unilever-owned beauty brand has broken into the perfume category with a limited edition fine fragrance that smells like its 69-year-old hero sku, Original Beauty Bar, stating its community has ‘been asking for years’ for it to bottle the scent
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