Bobbi Brown Cosmetics has announced model and actor Kate Upton as its second celebrity face, following the Lauder-owned brand's first‐ever celebrity spokesperson, actor Katie Holmes.
Commenting on the decision, make-up artist and founder Bobbi Brown said: “I was drawn to Kate because – not only is she incredibly beautiful – she is healthy, comfortable in her own skin, has such positive energy, and is a woman who creates her own rules.”
The first iteration of the partnership will appear in July 2014 as campaign images at Bobbi Brown Cosmetics counters worldwide and with supporting editorial features. The official ad campaign images will break in September issues of print magazines.
“I’m thrilled to be the face of Bobbi Brown Cosmetics. Bobbi is an American success story – she created a global brand from an idea that women can be beautiful being exactly who they are and I love that,” said Upton.
