Blanchett named Armani brand ambassador

The Australian actress is to star in an upcoming campaign for Armani’s new fragrance for women, named Si.

Following media speculation that Cate Blanchett is to front a new female fragrance from luxury fashion and beauty brand Giorgio Armani, L'Oréal has confirmed that the Australian actress has been named brand ambassador. Blanchett is to star in an upcoming campaign for Armani’s new fragrance for women, named Si.

“Si is my tribute to modern femininity - an irresistible combination of grace, strength and independence of spirit,” said brand founder Giorgio Armani.

Blanchett is said to have been a natural choice for the brand due to her “natural and sophisticated elegance”.

L'Oréal has yet to reveal a release date for the new fragrance.

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