Benefit’s They’re Real! to be sold in Flash Sale on 6 August

Published: 25-Jul-2011
Colour Cosmetics

Ten selected stores will sell advance stocks of new mascara

Having received extremely positive feedback on its latest mascara, They’re Real!, Benefit Cosmetics has decided to organise a flash sale and exclusive preview of the product on the 6 August.
The selected stores that will stock the new mascara for one day only are House of Fraser Glasgow, John Lewis in London’s Oxford Street, Boots in Manchester’s Market Street and Nottingham and Debenhams in Belfast, Brighton, Chelmsford, Swansea, Dublin and Cork.
Benefit’s London boutiques in Spitafields and Covent Garden will also stock They're Real! mascara on the same date before it goes on sale officially in Benefit boutiques on 13 August and then nationwide on 27 August.
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