Benefit launches bespoke make-up lines

Benefit is helping customers choose make-up shades to match their lifestyles. Its new neutrals line, Love Your Look, is divided into three personality types called Lana, Gabbi and Betty. Lana covers shades for girls who don’t wear a lot of make-up and like very pale shades, Gabbi is for the more adventurous and Betty is for make-up wizards. Each line comprises six lipsticks, one cream blush and four cream eye shadows, which double as eye liners.