Benefit is helping customers choose make-up shades to match their lifestyles. Its new neutrals line, Love Your Look, is divided into three personality types called Lana, Gabbi and Betty. Lana covers shades for girls who don’t wear a lot of make-up and like very pale shades, Gabbi is for the more adventurous and Betty is for make-up wizards. Each line comprises six lipsticks, one cream blush and four cream eye shadows, which double as eye liners.
Benefit launches bespoke make-up lines
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Behind Trinny London’s ‘global-first’ innovation aiming to help consumers ditch foundation
Read moreFounder Trinny Woodall and Chief Innovation Officer Claire Byrne tell Cosmetic Business how they tapped exosome technology to deliver a highly effective vitamin C and azelaic acid serum without irritation
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Behind Trinny London’s ‘global-first’ innovation aiming to help consumers ditch foundation
Founder Trinny Woodall and Chief Innovation Officer Claire Byrne tell Cosmetic Business how they tapped exosome technology to deliver a highly effective vitamin C and azelaic acid serum without irritation
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