Beiersdorf appoints new head
Commenting on his upcoming role, Heidenreich said: “Beiersdorf is an internationally leading skin care company with exceptionally well established global brands, remarkable innovative competencies, and great growth potential. I have great respect for how Beiersdorf has developed its Nivea brand into the world’s largest skin care brand, and I am looking forward to leading this fascinating company into the future together with all of its employees.”
“I have worked for Beiersdorf with great pleasure and commitment for 33 years and will now pass the baton to the next generation. Stefan F Heidenreich’s brand and management experience makes him the ideal successor,” added Quaas
You may also like
Finance
![Beiersdorf CFO on the Middle East conflict, US tariffs and its Russia presence]()
Beiersdorf CFO on the Middle East conflict, US tariffs and its Russia presence
Beiersdorf Group CFO Astrid Hermann claimed that a continued oil price above US$100, the result of the ongoing conflict in the Middle East, could cause significant upward pressure on costs, and talked about the company’s ongoing presence in Russia
Regulatory
![Beiersdorf CEO warns EU cosmetics industry could become ‘overburdened’ with impending regulations]()
Beiersdorf CEO warns EU cosmetics industry could become ‘overburdened’ with impending regulations
Vincent Warnery, CEO of Nivea-owner Beiersdorf, shared concerns around Europe’s position as a cosmetics industry leader, highlighting how heightened regulations could see beauty ‘become the next auto industry’
Ingredients
![Beiersdorf unveils Eucerin acne-prone skin treatment based on 20 years of microbiome research]()
Beiersdorf unveils Eucerin acne-prone skin treatment based on 20 years of microbiome research
The beauty giant is ‘strengthening’ its dermatology business with Eucerin’s new Dermopure Clinical Probiom8 for acne-prone skin. The innovation comprises patented ingredient TopiC.A, which uses viable, skin-identical probiotics to restore the natural balance of the skin microbiome
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Ingredients
![Nivea extends longevity offering with epigenetics eye serum featuring cryogenic technology]()
Nivea extends longevity offering with epigenetics eye serum featuring cryogenic technology
The skin care brand’s Cellular Epigenetics Age Rewind Eye Serum, fronted by singer Cheryl Cole, is designed to ‘give consumers more options to support their skin's long-term health’. It builds on the success of Nivea’s Cellular Epigenetics Age Rewind Face Serum
