L’Oréal has named Stijn Demeersseman its Global Chief Commercial Officer for the Consumer Products Division.
Demeersseman will work across markets, customers and functions to help accelerate the next phase of growth for the Vichy-owner, as well as strengthen collaborations with retail partners.
The executive is no stranger to L’Oréal’s business either, having previously served as the company’s General Manager APAC, Commercial Operations and Business Development, from January to August 2020.
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Demeersseman rejoins L’Oréal from ecommerce giant Amazon, where he most recently served as Head of UK Retail Media & Advertising Account Management.
This also included roles as Chief of Staff at Amazon Fashion Europe, and GM, Senior Category Leader, in the UK and Europe.
“I am proud to return to L'Oréal as Global Chief Commercial Officer for the Consumer Products Division,” said Demeersseman.
“It is a privilege to rejoin a company that continues to set the benchmark for innovation, brand building and execution at scale.
“Thank you to Fabrice Megarbane [President Consumer Products Division at L’Oréal] for the trust and the opportunity to help advance L’Oréal’s mission of democratising the best of beauty around the world.”
Demeersseman previously spent eight years at L’Oréal, with his last role before leaving being GM APAC, Commercial Operations and Business Development.
He also spent time as GM Australia Consumer Product Division, and GM of UK & Ireland Commercial Operations at the French beauty giant.
This also included a ten-year stint at personal care goliath Procter & Gamble (P&G).
Demeersseman added: “Over the past few years, I have had the opportunity to work with several hundred brands.
“L’Oréal consistently stood apart, not only within beauty, but across industries, for its ability to stay close to consumers, while continuing to innovate and execute with strength and consistency at scale.
“I am joining at a time when commercial leadership is becoming more strategic than ever.
“Retail media, artificial intelligence (AI), and new commerce models are reshaping how brands connect with consumers and how consumer intent turns into action.
“That creates a major opportunity to build stronger retailer partnerships and more engaging consumer experiences.”