How resilient is cosmetics? Does the lipstick effect really work? In its recent Beauty Report, Cosmetica Italia says that despite the recession, which has hit Italy particularly hard, beauty is still at the top of consumers’ minds. And, the organisation says, as the difficult economic times drag on, some of the people interviewed for the report said they were beginning to spend more on themselves. Nevertheless, Italian companies are turning to export markets to boost their income.
Cosmetics has traditionally been described as resilient, perhaps because there is a choice of small, less expensive products that consumers can buy that don’t impact much on their pocketbooks but enable them to keep looking good.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.