Beauty brands should not ‘cheapen’ products due to inflation

Published: 5-Mar-2025

Cosmetics players should avoid shrinkflation and price hikes if they want to retain fans, says cosmetics manufacturer Rohan Widdison, CEO of New Laboratories

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The high price of commodities is leading beauty brands to take drastic action. In this article, Rohan Widdison, CEO of New Laboratories, a boutique cosmetic contract manufacturer based in Melbourne, Australia, suggests some alternatives.

What scenarios in 2025 are putting inflationary pressure on beauty brands?

Beauty brands will continue to be affected by ongoing issues stemming from inflationary pressures and volatility in the global market.

The high price of commodities is a major problem – brands may struggle with the cost of ingredients, packaging and formulations, which are heavily dependent on global supply chains.

Energy, shipping and labour costs also drive up production costs for beauty products, which makes it even more difficult to project expenses. 

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