At this year’s MakeUp in New York, Schwan Cosmetics introduces their “lagom” product range. Bringing the inner and outer worlds into harmony and reaching a beautiful balance – that is what the “lagom” makeup line stands for.
The new products create a distinctive personal look combining sustainability and luxury with high-end textures and packaging.
For the lips, the company presents an ultra-long-lasting lip liner in eight colors as well as a mineral lip powder (lip gloss) with moisturizing ingredients in an innovative and functional packaging.
Regarding the eyes, Schwan Cosmetics offers a range of compact eye shadows in four colors and three different effects (fluid, powdery, creamy) in a sustainable paper packaging.
Besides, the company has created a brow product line consisting in a brow soap in a recyclable aluminum jar, a brow liner, and a compact highlighter.