Bath & Body Works makes tactical move, adds Tiffany boss to Board of Directors

Alessandro Bogliolo, previously CEO of the iconic jewellery company and veteran of the luxury space, could be about to shake up the beauty brand’s roadmap

Former Tiffany & Co boss, Alessandro Bogliolo, has been appointed to the Board of Directors at American beauty and retail brand Bath & Body Works.

A step away from companies he has previously been associated with – which include Sephora, Diesel and Bulgari – the luxury veteran could be about to update the business’ outlook.

Owned by Les Wexner’s L Brands, Bath & Body Works’ products retail in the region of US$4 to $50, a world away from Tiffany & Co’s ‘The World’s Fair Necklace’, the company’s most expensive item at $20m.

Juan Rajlin, former Treasurer of Alphabet and Google, will also be joining the Board.

Speaking about the appointments, Sarah Nash, Executive Chair for Bath & Body Works, said: “Alessandro and Juan are accomplished international leaders with a track record of success and we are excited to have them join our Board.

“Both have a strong background in global business, which will support our growth inside of North America.

“Bath & Body Works had a record-breaking year in 2021 and we look forward to partnering with them both to continue that forward momentum.”

Sales for the beauty company’s full year 2021 were up 22%, an increase of $7.8bn for the year-end January 2022.

Q4 also saw a 11% surge in sales, compared with 2020’s results, as the brand enjoyed an upswing in demand for soaps, lotions and fragrance.

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