- New concept provides inspiring textures and sensory experiences
- Design of six formulations based on BASF’s extensive expertise and broad personal care portfolio
- Care Creations Formulation Index for Sustainable Solutions shows the sustainability performance of the ingredients used
Building on the success of “Sensory 2.0” at in-cosmetics in Barcelona and driven by market trends such as living new experiences or going back to essentials, BASF is unveiling the Inspiring Textures concept at in-cosmetics 2016 in Paris (booth R70). Based on BASF’s broad portfolio of ingredients and expertise in differentiated formulation design, the company created a range of six new formulations that will enable cosmetics manufacturers to fulfil consumers’ wishes with inspiring textures and appealing skin sensations. All formulations were substantiated by a sensory assessment with BASF’s trained expert panel.
“Texture and sensory properties play a vital role in consumers’ choice of personal care products. To an increasing extent, it’s not only texture – as in the look of a product – but also its sensory properties, the way it feels on the skin, that are critical to whether it might be purchased again or not”, said Karine Kross Maita, Marketing Manager Skin Care Europe. “At the same time, customers want sustainable products they can rely on: That is why we assessed all personal care ingredients in the BASF portfolio according to our Sustainable Solutions Steering method – a tool to steer our portfolio based on sustainability criteria”, Stephane Lacoutiere, Head of Strategic Marketing Skin Care Europe, added. As a result, all formulations compiled in the Inspiring Textures concept can be characterised corresponding to the sustainability performance of their ingredients, expressed in the new Care Creations Formulation Index for Sustainable Solutions.
First-hand experiences at the Sensory Bar
Being texture and sensory currently some of the hottest topics in personal care business, visitors to this year’s in-cosmetics can take the opportunity to experience two of the formulations featured in the Inspiring Textures concept first hand: At the Sensory Bar (booth 1007) – a new in-cosmetics event format – they can try out Slim My Body and Delight Me for themselves.
Slim My Body: Transforming Gel-Cream-to-Oil
The transforming Gel-Cream-to-Oil Slim My Body combines the convenience of an emulsion with the sensory and application benefits of an oil. Its unique gel-cream texture transforms into an elegant and slimming oil film that prolongs massage. The after-feel is caring and silky. Slim My Body is perfectly suited for use in body-slimming or face-refining products.
Delight Me: Powdery-Butter-to-Dry-Oil
Delight Me is a delicate butter with an intense powdery skin sensation. Its melting effect transforms the powdery butter into a delicious dry oil and leaves a dry-oily and rich after-feel. It is ideally suited for overnight hand and face creams as well as for dry skin areas on the body.
