Basf exclusive distribution agreement
Basf expands its exclusive distribution agreement with DeWolf chemical and GMZ care to sell the actives and pigment lines
Basf expanded its exclusive distribution agreement with DeWolf chemical and GMZ care to sell the actives and pigment lines
The strategic expansion to sell the Effect Pigment for Cosmetics & Personal Care and the Beauty Creations product lines came as a result of the successful business growth achieved over several years of trusted partnering between the organisations, as well as the innovation, technical and marketing synergies that exist between them.
DeWolf’s and GMZ Care’s differentiated expertise has allowed for increased leverage to present customers with BASF technologies that meet market trends in the fashion-driven colour cosmetics arena, as well as the anti-ageing market, which has now crossed borders from skin care to hair care and colour cosmetics applications.
“Today’s beauty care market is more dynamic than ever, which is reflected in the current coexistence of two key market trends that seem opposite at first glance. They are the ultimate result of the rapid evolution of consumers’ needs: On one hand, multifunctional hair, skin and colour cosmetic products such as BB and CC Creams, and on the other hand, specialised products that cater to the needs of consumers that go through multi-step hair and skin care regimens,” said Julia Hernandez, Vice President of Marketing – KODA Care.
The economic opportunity that these market trends bring is significant, and BASF’s portfolio represents an important strength for customers in DeWolf’s and GMZ Care’s territories to accomplish targeted growth in the Beauty Care market.
