Barcelona will host the world’s largest perfumery event from May 18 to May 24: the Barcelona Olfaction Week (BOW). BOW was created with the vision of projecting Barcelona as an international benchmark for the sense of smell and its interrelationship with areas such as gastronomy or art.
Perfume, olfactory science and culture will coexist in different sensory, knowledge, experiential and informative activities that will take place in both the city of Barcelona and in towns with a long tradition in perfumery such as Teià.
The initiative was born thanks to the joint work of the Beauty Cluster Barcelona with Ainea Perfums and Teià Council. For several years, they have promoted activities such as the Barcelona Olfaction Congress, the International Perfumery Contest (Mouillette d’Argent) or The Pairing of the Senses which include cultural, gastronomic and sensory activities.
The BOW will bring together these activities and others that will be organized in collaboration with the main companies, experts and academics in the field in order to provide an annual space for the exchange of experience and knowledge in the world of scent that will allow the participation of both general public and industry.
In previous editions, the involvement of companies and entities such as Ainea Perfums, the Council of Teià, CPL Aromas, Lluch Essence, Eurofragance or Revetllat and perfumers from all over the world sharing their creations have been fundamental.
In 2020 edition, they will once again be crucial, together with the 200 companies associated with the Beauty Cluster, in order to achieve the cluster objectives.
According to Ivan Borrego, General Manager of the Beauty Cluster: “Barcelona Olfaction Week is born naturally, is the great ‘party’ in the world of perfumes in which perfume brands, fragrance industry, scientific and cultural world, institutions and the general public will collaborate and discover the reason why we are a global referent in perfumery and cosmetics”.
In addition, the Ernesto Ventós Foundation will participate with a competition for young visual artists who create works related to the world of scent.
There will be an institutional dinner, a meeting point of personalities, a perfumery showroom, seminars, the presentation of specific training in the field of perfumery developed by the Beauty Business School and the Chemical institute of Sarrià and a contest for students who will design the best packaging for the winning perfumes of the Mouillette d’Argent contest.
