Direct seller Avon has named American actress Olivia Wilde as the face of its latest fragrance, Amour. The limited edition scent joins the brand’s Today, Tomorrow, Always fragrance line, and is said to combine fresh fruits with a white floral heart and base of warm woods.
“Olivia is such a rare combination of beauty, grace and determination,” said Laura Clarke, Avon’s European Fragrance Brand Manager. “Both her powerful on-screen presence and commitment to making change in the world promise to leave a lasting effect. Her timeless allure makes her the ideal face of Avon’s classic yet modern collection of scents.”