The Australian beauty movement, or A-beauty, has soared in popularity thanks to consumer associations with a laid back, natural lifestyle.
From Natura Cosmetics-owned Aesop to cult face mask brand Sand & Sky,, there has been an influx of Aussie grown brands on the UK market in the past year and – as the country’s shores are brimming with inspiring unique botanicals – the taste for all things Australian is only likely to grow.
So in honour of Australia Day on 26 January, Cosmetics Business explores the next wave of brands coming from the land down under….
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