Aurelia Probiotic Skincare has launched a short animated film to explain how the brand helps to maintain the equilibrium of the skin.
The UK brand partnered with creative agency Wallis to develop the video, which explores how the skin is damaged from environmental factors.
The two minute animation is a part of an omnichannel campaign for its Revitalise Collection and will be rolled put online, in-store alongside printed materials and via social media.
"I wanted the animation to create a simplified way to talk about our complex probiotic technology,” Claire Vero, Founder & CEO of Aurelia Skincare told Cosmetics Business.
“I set Aurelia Probiotic Skincare up with a view to creating transparency as a brand within the beauty industry. This includes openness about our ingredients and offering a clearer picture of how our technology works within your skin."
The brand released its first animated film last year to launch its Botanical Cream Deodorant, which explains why consumers should consider an aluminium-free deodorant; the video has been watched tens of thousands of times.
The brand said more videos will be available later this year.
