ASEAN market prepares for AEC launch

Published: 4-Sep-2014
Regulatory

Jack Hewson and Jens Kastner discover how the introduction of the ASEAN Economic Community in 2015 will impact the region’s beauty market

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Skin whitening and anti-ageing products represent key growth segments for cosmetic manufacturers targeting expanding and increasingly integrated markets in the Association of South East Asian Nations (ASEAN) region. Indeed, producers of these products are set to benefit from a single ASEAN port of entry when the fully integrated ASEAN Economic Community (AEC) is launched next year.

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