Face wipes are one of the most polarising beauty products available. Skin care experts hate them, but their popularity with consumers is hard to deny. Time saving and usually low-cost, face wipes are a staple purchase for consumers across the world. But is a backlash starting to emerge?
Sanctuary Spa tackled tackled wipes head-on with its latest campaign. The brand held a face wipe amnesty in Boots stores across the UK, inviting consumers to swap any packet of wipes for a bottle of its new Foaming Micellar Water.
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