Arden provides personal service

Published: 15-Feb-2007

Elizabeth Arden is set to launch a US-wide promotional campaign for the latest fragrance under its Britney Spears licence. Midnight Fantasy will be accompanied by an innovative pr campaign that will see fans receiving customised phone calls from Spears.

Arden is using Interactive Voice Recording technology to personalise the messages and senders who register on the site will be able to provide the recipients name and personality to tailor the message to their individual tastes.

“It's so cool to personally reach out to fans this way,” said Spears.

Elizabeth Arden is set to launch a US-wide promotional campaign for the latest fragrance under its Britney Spears licence. Midnight Fantasy will be accompanied by an innovative pr campaign that will see fans receiving customised phone calls from Spears.

Arden is using Interactive Voice Recording technology to personalise the messages and senders who register on the site will be able to provide the recipients name and personality to tailor the message to their individual tastes.

“It's so cool to personally reach out to fans this way,” said Spears.

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