Aquinelle Toilet Tissue Mist has launched a series of short video clips on YouTube, explaining the benefits of using their products over dry tissue paper.
The video shows host Bekka Prewitt asking consumers whether it is better to clean with something wet or dry. She uses a melting chocolate bar to demonstrate how much easier it is to clean off the mess using the Aquinelle Toilet Tissue Mist. The product is designed to be sprayed onto ordinary tissue paper, for a more efficient clean without the environmental problems caused by wet wipes.
The campaign, called “Wetter is better”, also aims to educate people about the environmental problems caused by using non-biodegradable flushable wipes. The company says that in New York alone, the mess caused by flushable wipes has cost more than $18m to repair.
Joe Kassin, Founder and CEO at Aquinelle, said: “There aren’t any other products on the market like Aquinelle Toilet Tissue Mist, it’s a true innovation in a category all of its own. Aquinelle is the best option out there, but like anything new, there is an education process needed to explain to consumers what the product is, how it works and why they need it. I’m confident we have accomplished this with the ‘Wetter is better’ video series in both a fun and informative way.”
Aquinelle’s patent-pending formula includes moisturising ingredients such as Aloe Vera, vitamin E, witch hazel and botanicals. Each bottle includes enough for 300 uses.