Aptar Beauty + Home crowns Dior eye serum with exclusive applicator neck

Published: 20-Dec-2021

The LVMH-owned luxury brand's Capture Totale Super Potent Eye Serum features a metal applicator that is designed to adapt to different eye shapes, ensuring the product is evenly delivered

Aptar Beauty + Home has developed an exclusive applicator neck for luxury beauty brand Dior's Capture Totale Super Potent Eye Serum, cementing its expertise in high end beauty solutions.

Hitting physical and virtual shelves earlier this year, the LVMH-owned luxury brand's product is designed to fight signs of ageing and provide a firmed and smoothed appearance to the eye area, reducing the appearance of under-eye puffiness, fine lines and wrinkles.

Now, for the premium product's crowning glory, Aptar has developed a customised flexible applicator neck, which enables the serum's metal applicator to adapt to different eye shapes, ensuring the solution is evenly delivered to even the most delicate areas around the users' eye contours.

In addition, the neck's ripple design and rotation is said to provide a gentle massage and a high performance.

Utilising the company's technical know-how, the new applicator is said to demonstrate Aptar Beauty + Home's expertise as a partner for luxury beauty brands, having created high end packaging solutions for the likes of Murad, Clarins and Issey Miyake, as well as strengthening its historic partnership with Dior.

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