And the Hilfiger beat goes on

Published: 14-Oct-2010
Fragrance

Inspired by the sights and sounds of a music concert, Tommy Hilfiger has created a new fragrance duo dubbed Loud.

The two scents follow a musical theme with the bottles shaped like records and the caps reminiscent of an amp dial. Loud For Her centres around a sweet lychee note, softened by rose, with sensual patchouli at the base, while Loud For Him places emphasis on patchouli, with rose at the heart and tobacco creating the dry down.
See more

You may also like

Colour Cosmetics

Estée Lauder Companies partners with Shopify to elevate customer experience

Read more
The cosmetics giant, which owns Jo Malone London and MAC Cosmetics, is teaming up with the e-commerce platform as part of a new strategic partnership to modernise omnichannel shopping experiences

Trending Articles

  1. Rare Beauty and Medik8 among Pure Beauty Awards 2025 winners The beauty industry's leading award ceremony honoured innovators in skin care, hair care, make-up and more, with Rare Beauty, Medik8 and Slate Body all being crowned winners
  2. The Body Shop opens new tech-driven Oxford Street store as part of transformation plan The beauty retailer’s latest London-based store merges its natural-based products with advanced technologies to deliver a new kind of experience
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Boots’ debut perfume-only store to make ‘world of fine fragrance more inclusive’ The UK beauty retailer’s first fragrance-only boutique opened on 23 October and houses more than 400 perfume lines, from major brands such as Tom Ford and Guerlain to independent perfumers including Gallivant London Lumira
  4. Meet the winners: Pure Beauty Global Awards 2025 Pure Beauty’s leading international awards ceremony showcased the best in the business, with winners including e.l.f. Beauty, Glow Recipe and Sol de Janeiro
  5. Cosmetics Business reveals the top 5 fragrance trends of 2025 in new report From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z consumers are having on fragrance

Upcoming event

Shanghai International Personal Care Expo

5–7 November 2025 | Shanghai, China See all

You may also like

Colour Cosmetics

Estée Lauder Companies partners with Shopify to elevate customer experience

The cosmetics giant, which owns Jo Malone London and MAC Cosmetics, is teaming up with the e-commerce platform as part of a new strategic partnership to modernise omnichannel shopping experiences
Ingredients

Rare Beauty and Medik8 among Pure Beauty Awards 2025 winners

The beauty industry's leading award ceremony honoured innovators in skin care, hair care, make-up and more, with Rare Beauty, Medik8 and Slate Body all being crowned winners
Fragrance

Estée Lauder Companies doubles down on luxury perfumes with Fragrance Atelier opening

The global innovation hub is housed in Estée Lauder Companies’ La Maison des Parfums building in Paris, France, which opened in 2025 and centralised the its fragrance brand teams
Recruitment

Tom Ford taps Lucy Bridge as first-ever Global Make-Up Artist in ‘bold new era’

The British make-up artist has made her debut in the role at Paris Fashion Week, and will ‘bring a modern vision’ to the fashion and beauty brand under Creative Director Haider Ackerman
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Jo Malone London taps Bridgerton’s India Amarteifio to front new scent layering campaign

The actor, who starred in Queen Charlotte: A Bridgerton Story, fronts Uniquely You – a campaign aimed at ‘curious about scent layering’ Gen Z to help expand the British fragrance brand’s reach
Fragrance

Tom Ford taps actress Tilda Swinton for Black Orchid Reserve campaign

The Estée Lauder Companies-owned luxury brand has brought in the British star as the face of its newly launched fragrance, Black Orchid Reserve
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 7 new beauty launches you don’t want to miss

From rich fragrances by Kilian, Rare Beauty and Tom Ford, to sensitive skin care essentials from Youth to the People and M&S Beauty, these are this week’s biggest beauty launches.
Subscribe now