And the Hilfiger beat goes on
The two scents follow a musical theme with the bottles shaped like records and the caps reminiscent of an amp dial. Loud For Her centres around a sweet lychee note, softened by rose, with sensual patchouli at the base, while Loud For Him places emphasis on patchouli, with rose at the heart and tobacco creating the dry down.
You may also like
Fragrance
Estée Lauder Companies on helping acquired ‘indie’ brands thrive as The Ordinary nears $1 billion sales
Read moreEstée Lauder Companies’ CEO Stéphane de la Faverie has discussed how a new model under the beauty giant’s ‘Beauty Reimagined’ turnaround efforts has helped fuel the growth of brands such as The Ordinary and Kilian Paris
Trending Articles
-
You need to be a subscriber to read this article.
Click here to find out more.
You may also like
Fragrance
Estée Lauder Companies on helping acquired ‘indie’ brands thrive as The Ordinary nears $1 billion sales
Estée Lauder Companies’ CEO Stéphane de la Faverie has discussed how a new model under the beauty giant’s ‘Beauty Reimagined’ turnaround efforts has helped fuel the growth of brands such as The Ordinary and Kilian Paris
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Fragrance
Opinion: Does Jo Malone London’s Fortnite collaboration deliver on its Gen Z marketing potential?
Jo Malone London has brought its newly launched Sea Salt & Bergamot collection to video game Fortnite. Cosmetics Business’ resident gamer Alessandro Carrara delves deep into the collaboration, answering all of your burning questions around this bold new marketing choice
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Fragrance
Jo Malone London debuts first gaming collaboration with Fortnite to promote Sea Salt & Bergamot
The Estée Lauder Companies-owned fragrance brand is bringing its newly launched Sea Salt & Bergamot collection, inspired by the wild waters of the British coast, to new audiences via a new partnership within the Fortnite Creative sandbox, a separate non-violent game mode found within Epic Games’ ‘Battle Royal’ shooter video game
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Fragrance
Exclusive: Jo Malone London expands retail footprint with Boots launch and unveils new collection
Jo Malone London is launching its luxury offering into one of the UK’s largest beauty retailers, Boots, for the very first time, alongside new collection Sea Salt & Bergamot, which the Estée Lauder Companies-owned fragrance brand has called its 'largest launch of the year'