And the Hilfiger beat goes on
The two scents follow a musical theme with the bottles shaped like records and the caps reminiscent of an amp dial. Loud For Her centres around a sweet lychee note, softened by rose, with sensual patchouli at the base, while Loud For Him places emphasis on patchouli, with rose at the heart and tobacco creating the dry down.
You may also like
Fragrance
Estée Lauder Companies to cut up to 3,000 more jobs in ‘pivotal’ year for turnaround
Read moreA strong Q3 for Estée Lauder Companies (ELC) has prompted an upgrade to the beauty giant’s outlook for the full 2026 fiscal year, signalling progress in its ‘Beauty Reimagined’ turnaround plan, which will now see up to 10,000 jobs cut
Trending Articles
-
You need to be a subscriber to read this article.
Click here to find out more.
You may also like
Fragrance
Estée Lauder Companies to cut up to 3,000 more jobs in ‘pivotal’ year for turnaround
A strong Q3 for Estée Lauder Companies (ELC) has prompted an upgrade to the beauty giant’s outlook for the full 2026 fiscal year, signalling progress in its ‘Beauty Reimagined’ turnaround plan, which will now see up to 10,000 jobs cut
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Regulatory
It’s complicated: Estée Lauder Companies and Puig’s relationship status if they enter this merger
The news that Estée Lauder Companies is in ‘discussions’ with Puig around a potential merger has shaken the beauty industry, but could this mega deal be mutually beneficial, or will it dilute what makes both organisations unique? CB investigates
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Fragrance
The cost of a name: Lessons from the ELC and Jo Malone CBE legal battle
In the wake of Estée Lauder Companies suing perfumer Jo Malone over alleged trademark infringement, Cosmetics Business analyses the reasons behind the US beauty giant’s approach and what budding brands need to consider in naming a business after themselves