And the Hilfiger beat goes on

Published: 14-Oct-2010
Fragrance

And the Hilfiger beat goes on
Inspired by the sights and sounds of a music concert, Tommy Hilfiger has created a new fragrance duo dubbed Loud.

The two scents follow a musical theme with the bottles shaped like records and the caps reminiscent of an amp dial. Loud For Her centres around a sweet lychee note, softened by rose, with sensual patchouli at the base, while Loud For Him places emphasis on patchouli, with rose at the heart and tobacco creating the dry down.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Exclusive: Jo Malone London expands retail footprint with Boots launch and unveils new collection

Exclusive: Jo Malone London expands retail footprint with Boots launch and unveils new collection

Read more
Jo Malone London is launching its luxury offering into one of the UK’s largest beauty retailers, Boots, for the very first time, alongside new collection Sea Salt & Bergamot, which the Estée Lauder Companies-owned fragrance brand has called its 'largest launch of the year'

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    The Perfume Shop overhauls brand positioning with ‘The Power of Perfume’ The Perfume Shop claimed its updated brand ethos is focused on how fragrances continue to play an increasingly personal role for customers in 2026, which is explored in a new marketing campaign
  2. Dossier names Stefano Curti Executive Chairman at ‘turning point’ for fragrance brand The former Johnson & Johnson and Coty executive will lead Dossier’s board of directors after the fragrance company was acquired by American Pacific Group
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business picks: 10 of beauty’s best new launches Fresh fragrances from Kylie Cosmetics, LED innovation from Shark Beauty and a collectable crossover from Dr. PawPaw and Squishmallows are amongst this week’s biggest beauty launches
  4. L’Oréal plots first Gucci Beauty launch as early as 2028 and wants to make it a multibillion-euro brand L’Oréal CEO Nicolas Hieronimus has given  a timeline for the ‘reacceleration’ of Gucci Beauty after gaining early access to the brand’s 50-year licence from Coty, and shared his ambitions to make it a multibillion-euro brand
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Beauty screams for ice cream: inside the next evolution of beauty’s sweet treat obsession From pop-ups in ice cream parlours to collagen-infused popsicles and fragrances that transport you to a gelateria, uncover why beauty’s got a sweet obsession with ice cream

Upcoming event

Anti-Ageing & Skin Health: The Actives Driving Growth

10 September and 17 September 2026 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Exclusive: Jo Malone London expands retail footprint with Boots launch and unveils new collection

Exclusive: Jo Malone London expands retail footprint with Boots launch and unveils new collection

Jo Malone London is launching its luxury offering into one of the UK’s largest beauty retailers, Boots, for the very first time, alongside new collection Sea Salt & Bergamot, which the Estée Lauder Companies-owned fragrance brand has called its 'largest launch of the year'
Fragrance
Estée Lauder taps Hailee Steinfeld to front Glimmer fragrance campaign

Estée Lauder taps Hailee Steinfeld to front Glimmer fragrance campaign

As Estée Lauder launches Glimmer, a new prestige fragrance, the brand calls on Sinners actress Hailee Steinfeld as it aims to reach a new generation of consumers
Fragrance
Jo Malone London launches personalised fragrance wardrobe on Pinterest

Jo Malone London launches personalised fragrance wardrobe on Pinterest

The new Scent Scanner experience on Pinterest builds on Jo Malone London's AI Scent Advisor discovery tool, but utilises visuals and aesthetics for inspiration rather than written description prompts
Fragrance
Estée Lauder Companies executive Kendal Ascher’s cause of death revealed

Estée Lauder Companies executive Kendal Ascher’s cause of death revealed

Estée Lauder Companies Kendal Ascher died at his New York, US, apartment in February after feeling lightheaded while having a shower, with his husband, William Howe, attempting to help him before he passed away in his arms
Fragrance
Estée Lauder Companies establishes North American Fragrance Cluster to bolster perfume portfolio

Estée Lauder Companies establishes North American Fragrance Cluster to bolster perfume portfolio

The strategic reorganisation of Estée Lauder Companies perfume brands in the US will be headed up by newly appointed SVP, Vérane de Marffy, who is tasked with driving fragrance growth for the company
Manufacturing
Estée Lauder Companies makes the UK its primary candle manufacturing base via ‘strategic investment’

Estée Lauder Companies makes the UK its primary candle manufacturing base via ‘strategic investment’

The beauty giant is integrating select luxury candle and home fragrance capabilities into its UK manufacturing network from partner Contract Candles, reinforcing its commitment to British craftsmanship and growth in prestige home fragrance
Colour Cosmetics
Estée Lauder Companies’ boss reveals reason why Puig merger talks failed

Estée Lauder Companies’ boss reveals reason why Puig merger talks failed

Stéphane de La Faverie, the President and CEO of Estée Lauder Companies, has lifted the lid on negotiations between the two beauty giants and its approach to M&A
Subscribe now