And the Hilfiger beat goes on
The two scents follow a musical theme with the bottles shaped like records and the caps reminiscent of an amp dial. Loud For Her centres around a sweet lychee note, softened by rose, with sensual patchouli at the base, while Loud For Him places emphasis on patchouli, with rose at the heart and tobacco creating the dry down.
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It’s complicated: Estée Lauder Companies and Puig’s relationship status if they enter this merger
Read moreThe news that Estée Lauder Companies is in ‘discussions’ with Puig around a potential merger has shaken the beauty industry, but could this mega deal be mutually beneficial, or will it dilute what makes both organisations unique? CB investigates
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Regulatory
It’s complicated: Estée Lauder Companies and Puig’s relationship status if they enter this merger
The news that Estée Lauder Companies is in ‘discussions’ with Puig around a potential merger has shaken the beauty industry, but could this mega deal be mutually beneficial, or will it dilute what makes both organisations unique? CB investigates
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Fragrance
The cost of a name: Lessons from the ELC and Jo Malone CBE legal battle
In the wake of Estée Lauder Companies suing perfumer Jo Malone over alleged trademark infringement, Cosmetics Business analyses the reasons behind the US beauty giant’s approach and what budding brands need to consider in naming a business after themselves
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Estée Lauder Companies launches legal action over use of ‘Jo Malone’ trademark on Zara perfume packaging
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