Anastasia Beverly Hills tops social media engagement in July

By Becky Bargh | Published: 22-Aug-2019
Colour Cosmetics Marketing

Last month, the brand's debt was downgraded to a single-B plus loan, as cracks emerged in its US$1.2tn leveraged loan market

Anastasia Beverly Hills has topped July’s ranking for consumer engagement online, netting more than US$62m.

The firm managed to retain its title despite a 9% slump in last month’s results.

ColourPop saw the greatest increase with a 14% boost in earned media value (EMV), up to $59.6m, climbing above Huda Beauty in the rankings to second place.

It was revealed earlier this year that Anastasia Beverly Hills’ debt was downgraded to a single-B plus, as cracks emerged in its US$US1.2tn leveraged loan market.

According to the US credit rating agency Fitch Ratings, disappointing revenues and declining sales raised concerns about the brand’s growth.

However, it had considerably more ambassadors posting online than its competition, almost 1,000 more than second place ColourPop.

It is the second most popular brand of social media with nearly 20 million followers on Instagram, behind MAC Cosmetics with more than 21 million and ahead of retailer Sephora with 17.6 million.

Endorsers for the brand include influencer Jackie Aina, Alyssa Edwards, Victoria Beckham and NikkiTutorials.

  • Companies:
  • Anastasia Beverly Hills
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

7 fresh beauty products out in November

Read more
Cosmetics Business rounds up 7 cosmetics and skin care launches which have hit store shelves this week, as well as a look at Kylie Cosmetics new Wizard of Oz collaboration

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Beauty's ‘Wicked’ winter is here, but can it last? The beauty industry is in the grips of Wicked-fever in the lead-up to the film’s release. But can the trend evolve into a timeless aesthetic, or will it last for just ‘one short day’
  2. Tyler the Creator to launch Golf le Fleur in UK The musician’s lifestyle brand will make its European debut on 2 December
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    The battle of the Christmas beauty adverts Christmas adverts have become big business for the beauty industry. But which brands have hit the mark this year with their holiday marketing?
  4. Lancôme lands singer Olivia Rodrigo as global brand ambassador The 21-year-old Grammy Award-winning artist will star in future campaigns for the L’Oréal-owned beauty brand

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

7 fresh beauty products out in November

Cosmetics Business rounds up 7 cosmetics and skin care launches which have hit store shelves this week, as well as a look at Kylie Cosmetics new Wizard of Oz collaboration
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business lists the top 8 beauty launches out this August

New beauty launches from Velour Lashes, Lapcos and Skin Proud have hit the market this month
Colour Cosmetics

Best of beauty revealed: 2021’s favourite brands

New report lists the crème de la crème of beauty brands in the world today – and the rising stars to watch
Colour Cosmetics

Anastasia Beverly Hills reveals two product lines

The new kits feature products for lips and eyes
You need to be a subscriber to read this article.
Click here to find out more.
Finance

The 15 most influential female-founded beauty brands

Powerhouses of the skin care and make-up industry, these female CEOs have helped to redefine what cosmetics means to consumers
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

The beauty brands with the highest fake followers revealed

These are the beauty brands whose social media followings are not quite what they seem
Colour Cosmetics

Is Cult Beauty considering a sale?

The online beauty retailer has reportedly hired JP Morgan to advise on a potential sale
Subscribe now