Russia arguably has one of the highest standards of beauty.
Like K-beauty brought us glowing skin and the French nabbed natural, effortless beauty as their standard, Russian consumers have historically favoured lavish beauty products and treatments.
Russia Beyond found that some young women have a beauty budget of more than US$1,000 dollars a month, with excessive amounts of cash being spent on hair styling, anti-cellulite treatments and eyebrow maintenance.
And these high standards do not just apply to women
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