Amorepacific reveals new ambitious global K-beauty expansion plans

By Sarah Parsons | Published: 18-Apr-2018
Colour Cosmetics Hair Care Skin Care

The South Korean beauty brand owner will be venturing into a number of new markets this year

You need to be a subscriber to read this article.
Click here to find out more.

Amorepacific has announced ambitious plans to expand the international distribution of its K-beauty brands.

The South Korean cosmetics giant plans to expand its luxury make-up brand Hera

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • AmorePacific
See more

You may also like

Skin Care

Laneige names BTS’ Jin as brand ambassador

Read more
Jin, who is also a brand ambassador for Gucci, will front a campaign promoting the brand’s Cream Skin range

Trending Articles

  1. Helen of Troy buys nail brand Olive & June for $225 million The brand owner will build on Olive & June’s consumer perception strength and help expand its availability
  2. The Ordinary co-founder Nicola Kilner to cede Deciem CEO role Kilner will step down as CEO at the end of the year, but will remain as co-founder and continue to be involved
  3. Drunk Elephant initiates voluntary product recall in the US The skin care brand said there was an isolated ingredient mix-up between preservatives and surfactants during production
  4. Phlur and Rhode crowned 2024’s biggest brands by search growth The Cosmetify report on beauty’s dominant brands put Summer Fridays in third place
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business Picks: 7 beauty launches out now Cosmetics Business rounds up the hottest launches in November, including a new Kayali fragrance launch and new dry shampoo from Biotech brand K18

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

Skin Care

Laneige names BTS’ Jin as brand ambassador

Jin, who is also a brand ambassador for Gucci, will front a campaign promoting the brand’s Cream Skin range
Skin Care

Laneige hires travel YouTuber Won Ji as brand ambassador

The Korean influencer will promote the Amorepacific-owned brand’s hero Laneige Cream Skin Cerapeptide Refiner
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Exclusive: Innisfree unveils nature-focused makeover with new logo and packaging

The K-beauty skin care brand is repackaging its entire product line to highlight its natural inspirations
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

L’Oréal’s ‘smart’ hair dryer and other CES 2024 beauty highlights

New beauty innovations from companies including AmorePacific were unveiled at the global Las Vegas-based tech event
Skin Care

Amorepacific acquires Cosrx with additional stake purchase

The beauty giant plans to grow K-beauty skin care brand Cosrx further overseas
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Fashion Week round-up: 7 global trends that dominated the catwalk

Cosmetics Business rounds up seven of the hottest beauty looks spotted at the various spring summer Fashion Week shows
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 6 sleep-focused and relaxing beauty products

Cosmetics Business looks at six skin care and wellness products designed to aid in sleep
Subscribe now