AmorePacific engages millions through Facebook campaign

Published: 3-Aug-2015
Colour Cosmetics Marketing

The Korean brand has been promoting its Color Control Cushion Compact

You need to be a subscriber to read this article.
Click here to find out more.

Following a hugely successful Facebook campaign and first half of 2015, AmorePacific is now launching the second phase of its promotional strategy to raise awareness for the brand's Color Control Cushion Compact.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Exclusive: Laneige to tap into hydration heritage to conquer UK beauty

Read more
The K-beauty brand, which has reported an 120% growth in the UK market, plans to expand its consumer base cross-generationally with new skin-make-up hybrid products, starting with Smoothie Makeup Serum

Trending Articles

  1. Glossier names Colin Walsh CEO as it aims to become ‘a true legacy brand’ Walsh, who has previously helmed the beauty divisions of Ouai and Procter & Gamble, will join the beauty company in October
  2. La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations
  3. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Colour and packaging trends set to dominate beauty in 2026 Soft pink and matcha green colours, and more cinematic beauty campaigns, will dominate next year, alongside marketing that plays into ‘whimsy’ and ‘food indulgence’

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Exclusive: Laneige to tap into hydration heritage to conquer UK beauty

The K-beauty brand, which has reported an 120% growth in the UK market, plans to expand its consumer base cross-generationally with new skin-make-up hybrid products, starting with Smoothie Makeup Serum
Colour Cosmetics

Laneige helps boost Amorepacific sales growth in second quarter

New K-beauty products such as Laneige’s Glaze Craze Lip Serum and Bubble Tea collection helped boost Amorepacific’s revenue
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Laneige to host first-ever UK pop-up to spotlight Bouncy & Firm range

The pop-up in partnership with Space NK will be located in Covent Garden, London, and promote the K-beauty brand’s new Bouncy & Firm skin care launch
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business Picks: 8 beauty launches to know this week

Cosmetics Business looks at a selection of new beauty launches which caught our eye this week
Skin Care

Laneige hires travel YouTuber Won Ji as brand ambassador

The Korean influencer will promote the Amorepacific-owned brand’s hero Laneige Cream Skin Cerapeptide Refiner
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Fashion Week round-up: 7 global trends that dominated the catwalk

Cosmetics Business rounds up seven of the hottest beauty looks spotted at the various spring summer Fashion Week shows
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

The Cosmetics Business review: Laneige's new virtual store

We review Laneige’s new virtual immersive store, and assesses how it stacks up against the increasing number of digital spaces being tapped into by the beauty industry
Subscribe now