While natural ingredients abound in Brazil’s biodiversity, there are few 100% natural products available in the country’s cosmetics market.
Data from Ecovia Intelligence (formerly known as Organic Monitor) back in 2014 indicated that the market share of pure natural and organic products is tiny – less than 0.5% of total cosmetic sales in fact.
And an article in WWD last year about retail beauty trends in Brazil described the country’s organic cosmetics market as
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