Alcan Packaging Beauty changes name to Albéa

Published: 19-Nov-2010
Packaging

Announces new brand identity built around new logo

Following a change of ownership in July 2010, packaging specialist Alcan Packaging Beauty has changed its name to Albéa. According to the company, the semantics of its new name evoke the word beauty and symbolise material embellishment.

Albéa also unveiled a new brand identity built around its new logo. Inspired by the protective honeycomb and its natural potential for expansion, the symbol “represents our protection of and great care for our customers’ products and all the markets we serve as well as our focus to support their development worldwide,” commented Francois Luscan, president and ceo of Albéa.
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