Afriteaque ticks all the boxes

Published: 26-Jul-2010
Research & Development Body Care Skin Care

A new premium, organic and ethical anti-ageing skin care brand that draws on the potent antioxidant ingredient rooibos (redbush) has been launched in the UK. Afriteaque is a line of five products including cleansing milk, toning spritzer, night cream, day cream and body lotion and its active ingredient rooibos is said to closely mimic the body’s own anti-ageing enzyme, super oxide dismutase which is proven to limit the activity of free radicals that cause ageing. It also possesses anti-inflammatory properties.

Afriteaque contains 100% natural Fair Trade Labelling Organisation (FLO) rooibos, an ingredient that is already popular in the UK as a tea drink, and is free from parabens, petrochemicals, sodium lauryl sulphate, perfumes, exthoxylated ingredients, sulphated surfactants and GM ingredients.

The brand recently signed with an online retailer in Sweden and is hoping to expand further into Europe.
See more

You may also like

Ingredients

Meet the speakers: 2026 Anti-Ageing Skin Care Conference agenda revealed

Read more
Featuring speakers from leading companies such as Unilever, A*STAR Skin Research Lab, Procter & Gamble and others, the biennial Anti-Ageing Skin Care Conference returns with another exciting year of thought leaders who are driving innovation in the skin-care and science industry

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Indu exits make-up to double down on skin care and international expansion The teen focused beauty brand is dropping its colour cosmetics line to focus solely on skin care as the British brand goes international in 2026. Indu co-founder Aaron Chatterley reveals all to Cosmetics Business
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    2026 is the year the boomer beauty economy takes centre stage While many brands’ focus has been on Gen Z and millennial spend, beauty’s most powerful consumer has been overlooked, but not for much longer. This is how boomers are reshaping the beauty industry in 2026
  3. Dove targets younger shoppers with netflix partnership: limited edition bridgerton collection Dove is joining forces with Netflix, Shondaland, and the globally acclaimed series Bridgerton for an exclusive limited-edition range, set to launch in January 2026 across UK grocery and high street retailers
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business picks: 13 beauty launches to add to your basket immediately A new fragrance from Jo Malone London; skin care launches from Dr. Barbara Sturm, Tropic and Dermalogica; and body care upgrades from Uni, EOS and Phlur are among this week’s biggest beauty launches

Upcoming event

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA See all

You may also like

Ingredients

Meet the speakers: 2026 Anti-Ageing Skin Care Conference agenda revealed

Featuring speakers from leading companies such as Unilever, A*STAR Skin Research Lab, Procter & Gamble and others, the biennial Anti-Ageing Skin Care Conference returns with another exciting year of thought leaders who are driving innovation in the skin-care and science industry
Skin Care

Tatcha names Diane Kim as CEO

The former Estée Lauder Companies and Orveon Global executive will join Tatcha as CEO in February following Mary Yee’s departure in October 2025
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

How to formulate a gel-to-milk-cleansing-oil

Natalie Garwe shares a botanical-led ingredient blend for a transformative cleanser with a skin-friendly feel
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Exclusive: UKLASH to host Self-Growth Studio pop-up in London, UK

The three-day community-led pop-up event will fuse wellness and beauty, with visitors invited to meet UKLASH’s hair and wellness experts and discover the brand’s product range
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Uncovering the mysteries of the microbiome

A greater understanding of the trillions of bacteria that live on our bodies is boosting product efficacy at Unilever, its Beauty and Wellbeing Chief R&D Officer Jason Harcup tells Lynsey Barber
Ingredients

The biggest skin care ingredient trends of 2025

Foundation, a beauty marketing specialist agency, analysed which skin care ingredient terms saw the biggest uplift in Google searches during early 2025, revealing the ingredients that captured the most consumer interest
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Indu exits make-up to double down on skin care and international expansion

The teen focused beauty brand is dropping its colour cosmetics line to focus solely on skin care as the British brand goes international in 2026. Indu co-founder Aaron Chatterley reveals all to Cosmetics Business
Subscribe now