Saudi Arabia is traditionally regarded as a lucrative destination for beauty and skin care brands thanks to its sizeable 31.5 million (in 2015) population and strong economy, the biggest in the Middle East and North Africa region.
Despite the deceleration of economic activity over the last year and tighter liquidity conditions, the market continues to attract new brands.
Source: Euromonitor International
According to Euromonitor International, Saudi Arabia’s skin care product market experienced healthy growth in 2016 compared to 2015, increasing 10.1% in value terms to reach US$762.36m.
According to Euromonitor, facial skin care is one of the
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