Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure
This month the focus is on body creams and lotions, showing coverage in the UK press for the period from January 2013 to May 2013 and January 2014 to May 2014.
The overall results include a variety of products such as L’Occitane Ultra Soft Cream, The Sanctuary Relax Warming Sugar Polish (PZ Cussons) and Garnier Ultimate Regenerating Oil (L’Oréal).
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