With the increasing popularity of online networking KGS Global has developed the Global Cosmetics Community www.globalcosmeticscommunity.com which allows members to collaborate with others, join discussions, ask questions and stay up-to-date on the latest news whilst enhancing your innovation and marketing first hand from experts.
This new online community was initiated by participants of the InnoCos conference in Paris last June and officially launched on 29 of February 2012. “Attendees wanted us to create a community where participants could stay in touch before and after the event. A place to facilitate ‘virtual’ networking, providing valuable real-time information you won’t find anywhere else.” States Lisanne Vos, Chief Creative Officer at KGS Global, creator of the Global Cosmetics Community, and event organizers of the InnoCos events.
Vos continues “Not only can innovation and marketing executives connect with their peers online through the Global Cosmetics Community but they can meet face-to-face and discuss business issues ‘offline’ at our InnoCos events. This really does add an extra dimension to their experience.”
The community site has been designed to be a place that you would want to spend time, share views, discuss business issues and industry news. The site features broadcasting tools and the ability to create your own personal profile and page to encourage interaction and networking whilst building a true sense of community. Existing social media channels are used to drive more traffic and support the community.
Members can take part in discussions and polls on such topics as social media marketing, weekly inspiration, trends, regulations and safety, formulations, science and new product development amongst others. There is also a rewards programme where members can collect points for being active online members, participating in offline events and inviting colleagues to join. Points can be redeemed by receiving discounts for the annual InnoCos conferences as well as partners product offerings.
The Global Cosmetics Community also provides a platform where you can download free presentations (videos and PowerPoint presentations) from the InnoCos annual events along with smaller local events throughout the year, providing valuable content to members.
The online community will create business opportunities by connecting buyers and suppliers as well as enhance careers through the jobs listing. The community also allows you to create your own groups as well as pages to promote your company and personal blog.
Global Cosmetics Community is based in The Netherlands and is a member of the KGS Global.
KGS Global is an international conference event facilitator with established expertise in two core areas:
• Innovation in Cosmetics and Personal Care
• Enterprise Marketing and Social Media