Marsha Frydrychowski
From shrink sleeves to NFC tags, brands now have the potential to evolve their packaging in a multitude of ways.
But when it comes to choosing which direction to go in it can be a minefield.
Marsha Frydrychowski leads the marketing effort for Resource Label Group and has over 15 years experience in consumer packaging - here she reports on the four health and beauty labelling trends to watch out for in 2018.
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