Zac Efron, the 29-year-old US actor and singer is the latest star to become a Hugo Boss fragrance ambassador and will bring the HUGO Man fragrance to the millennial generation.
The brand says, the multi-talented actor and producer will inspire today’s youthful trailblazers as part of an innovative new campaign for the male fragrance.
Efron will kick-start a digitially focused and multi-faceted campaign to encourage younger generations to act on their passions to achieve their goals.
He is said to bring to life the authenticity and passion that lies at the heart of the brand in line with the powerful boost of daring freshness that HUGO Man delivers.
The digital campaign will use the #YourTimeIsNow hashtag on Hugo Boss’s social media channels, including Facebook, Instagram, Twitter and YouTube.