Wrinkles Schminkles, the anti-wrinkle silicon patch brand, has been acquired by Avenir Collective.
The acquisition marks Avenir Collective’s entry into the beauty space as it begins building a portfolio focused on the beauty, personal care and lifestyle consumer brand space.
“We are genuinely excited about Wrinkles Schminkles,” Ben Poynter, CEO of Avenir Collective, told Cosmetics Business.
Have you launched an innovative product, brand or campaign in the past 12 months? Then you could be in with a chance of winning at this year's new and improved Pure Beauty Awards 2026. Click here for more information.
“It is a brand with real credibility, a loyal customer base, and, we believe, significant untapped potential.”
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
