Wild Bluebell is latest Jo Malone addition
Jo Malone donates to the Woodland Trust to help protect the native English flower
The scent is billed as being “heady with the shimmering sweetness of vibrant sapphire blooms” and is said to be inspired by a wickedly whimsical, contemporary fairytale that stars a Wild Bluebell character in the campaign shots and on the television advertisement.
It is the first time Jo Malone has actively incorporated a model into a fragrance campaign as it aims to give the brand a much more fashion-led stance. It is also the first time that a scent has been launched at the same time as its ancillary products, which in this case include Wild Bluebell Body & Handwash, Wild Bluebell Body Crème and Wild Bluebell Home Candle.
Wild Bluebell has top notes of fresh bluebell and clove, a heart of lily of the valley, eglantine and jasmine and white amber and musk at the base.
Jo Malone has also given a donation to The Woodland Trust in order to help protect the native English bluebell which is coming under increasing threat.
You may also like
Trending Articles
-
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Manufacturing
![Estée Lauder Companies is transforming its supply chain to ‘win’ in challenging times]()
Estée Lauder Companies is transforming its supply chain to ‘win’ in challenging times
Estée Lauder Companies is working hard to transform its value chain into a ‘strategic engine of growth’, aiming to deliver faster innovation, speed to market and regionalised products so it can better compete and weather geopolitical challenges, but how easy is that in practice?
Fragrance
![Estée Lauder Companies executive Kendal Ascher’s cause of death revealed]()
Estée Lauder Companies executive Kendal Ascher’s cause of death revealed
Estée Lauder Companies Kendal Ascher died at his New York, US, apartment in February after feeling lightheaded while having a shower, with his husband, William Howe, attempting to help him before he passed away in his arms
Fragrance
![Estée Lauder Companies establishes North American Fragrance Cluster to bolster perfume portfolio]()
Estée Lauder Companies establishes North American Fragrance Cluster to bolster perfume portfolio
The strategic reorganisation of Estée Lauder Companies perfume brands in the US will be headed up by newly appointed SVP, Vérane de Marffy, who is tasked with driving fragrance growth for the company
Manufacturing
![Estée Lauder Companies makes the UK its primary candle manufacturing base via ‘strategic investment’]()
Estée Lauder Companies makes the UK its primary candle manufacturing base via ‘strategic investment’
The beauty giant is integrating select luxury candle and home fragrance capabilities into its UK manufacturing network from partner Contract Candles, reinforcing its commitment to British craftsmanship and growth in prestige home fragrance
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Fragrance
![Exclusive: Jo Malone London teams up with viral star Tiny Chef to promote Veggies Collection fragrances]()
Exclusive: Jo Malone London teams up with viral star Tiny Chef to promote Veggies Collection fragrances
The Estée Lauder Companies-owned brand has collaborated with Tiny chef, a viral stop-motion animated herbivore character, to promote its new vegetable-inspired scent range, Veggies Collection, and take fragrance fans over the garden wall
