Which mass beauty brands made Amazon's bestseller list?

By Sarah Parsons | Published: 11-Dec-2018
Colour Cosmetics Skin Care Retail

Maybelline has been named the top drugstore make-up brand on the retail giant, but four other cosmetics companies have received acclaim

You need to be a subscriber to read this article.
Click here to find out more.

Sales of mass beauty brands on Amazon have reached an estimated US$140m, up by 20% compared to 2017 figures, reported e-commerce insight company Edge by Ascential.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Amazon
See more

You may also like

Regulatory

Amazon faces UK investigation for alleged competition law breach

Read more
Britain’s Competition and Markets Authority is scrutinising whether Amazon gives own sellers an advantage over third parties

Trending Articles

  1. Helen of Troy buys nail brand Olive & June for $225 million The brand owner will build on Olive & June’s consumer perception strength and help expand its availability
  2. The Ordinary co-founder Nicola Kilner to cede Deciem CEO role Kilner will step down as CEO at the end of the year, but will remain as co-founder and continue to be involved
  3. Drunk Elephant initiates voluntary product recall in the US The skin care brand said there was an isolated ingredient mix-up between preservatives and surfactants during production
  4. Phlur and Rhode crowned 2024’s biggest brands by search growth The Cosmetify report on beauty’s dominant brands put Summer Fridays in third place
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business Picks: 7 beauty launches out now Cosmetics Business rounds up the hottest launches in November, including a new Kayali fragrance launch and new dry shampoo from Biotech brand K18

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

Regulatory

Amazon faces UK investigation for alleged competition law breach

Britain’s Competition and Markets Authority is scrutinising whether Amazon gives own sellers an advantage over third parties
Regulatory

50% of skin lightening products contain high levels of mercury

A new study found 129 samples of 271 skin lightening products contained mercury at dangerous levels
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Beauty makes the cut as Amazon opens first 4-star store in the UK

The store is home to the online retail giant’s most-loved products and features a curated range of skus that are rated strictly 4 stars or above
Retail

Amazon misses mark with beauty shoppers

Cosmetic shoppers favour supermarkets and beauty retailers over e-commerce giant
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Career advice: How I became the Director of Beauty at Amazon

In partnership with CEW, Melis del Rey, Director of Health & Beauty at Amazon, on how she climbed the industry ladder to lead the e-commerce giant
Finance

Beauty accelerator SuperOrdinary inks strategic deal with Amazon

The distribution group will help DTC brands retail their products via the online selling giant
Hair Care

First look inside Amazon’s hair and beauty salon

Retail giant expands services portfolio to include beauty and hair with first-ever London-based salon
Subscribe now