Sales of mass beauty brands on Amazon have reached an estimated US$140m, up by 20% compared to 2017 figures, reported e-commerce insight company Edge by Ascential.

Which mass beauty brands made Amazon's bestseller list?
Maybelline has been named the top drugstore make-up brand on the retail giant, but four other cosmetics companies have received acclaim
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Retail
Amazon expands Beautyverse flagship event in India into nationwide commerce play
Amazon’s Indian beauty discovery experience, Beautverse, returns to Mumbai, but has been expanded this year to include a dedicated storefront for the event on Amazon.in as the ecommerce giant strengthens its premium beauty push ahead of Prime Day
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