What sets truly effective skincare products apart in a crowded market?

Published: 19-Nov-2024

In the oversaturated skincare market, it can be extremely challenging to create successful products that actually work, while delivering on consumer expectations

How can brands and formulators overcome these challenges and achieve their goals? According to Covalo and CLR Berlin, it all comes down to a deep understanding of the consumer, and mastering skin biology – the science behind the skin.

Join us for a free expert-led online webinar, “Creating High-Quality Skincare: How Understanding the Consumer and Skin Biology Drives Product Success,” taking place on Wednesday, November 20th at 10AM EST / 4PM CET.

This event will be moderated by Jen Novakovich, Founder of The Eco Well, and will feature expert panelists: Harald van der Hoeven, Director of Product Development at CLR Berlin,
Lanesa Mahon, Cosmetic Chemist & PhD Student, and Susanne Kolesova, Marketing Coordinator at CLR Berlin.

You’ll learn:

● What makes a good skincare product
● How to bridge the gap between science and consumer expectations
● Avoiding common “trendy traps” that brands fall into
● Skin biology insights
● How to fill the science gaps on your team
● How to communicate science in a way that resonates
● And so much more!

Learn all the secrets to creating high-quality skincare products that truly resonate with consumers, and enhance your product development and final formulations.

Join us! Sign up for free here

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