What's next in natural and organic beauty?

Published: 20-Oct-2016
Media Ingredients

The organic beauty market is estimated to reach $15.98bn by 2020 – but do consumers simply want more of the same when it comes to NPD?

You need to be a subscriber to read this article.
Click here to find out more.
The trend for natural and organic products is firmly rooted and growing fast, but brands that stand out from the masses for the right reasons are already one step ahead, explains Jayn Sterland, Managing Director of skin care brand Weleda

Jayn Sterland

Jayn Sterland

Where is the natural and organic market heading?
The market is becoming increasingly sophisticated. I think and hope that there is going to be a more obvious gap between the authentically natural and organic cosmetics at the quality end of the NOC market and the ‘greenwash’ products at the other end.

What do natural and organic beauty consumers want?
Our customers are more knowledgeable, discerning and demanding, and want more detailed information on ingredients sourcing and provenance. They want to be able to

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Weleda
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Soil will be beauty’s next obsession, experts predict: Here’s who’s getting dirty

Read more
With dirt inspiring eco- and microbiome-friendly beauty, cosmetic brands are increasingly helping to protect the soil itself

Trending Articles

  1. Breakthroughs in ingredient technology and packaging trends in the cosmetics industry The cosmetics industry is constantly evolving, driven by innovation in ingredient technology and packaging. As consumer expectations shift towards more sustainable, functional, and effective beauty solutions, brands are exploring new ways to differentiate themselves and capture market share. In 2024, several key breakthroughs in ingredient technology and packaging trends are reshaping the future of beauty products. Let’s dive into these exciting developments and explore how they are transforming the landscape
  2. Biova Applied Science. Innovative Ingredients. Better Products. Naturally.
  3. Rahn The RAHN-Group develops and distributes performance materials into highly specialized industries. We pride ourselves of our longstanding tradition as a family operation, our responsible business ethics and a professional service attitude. Our RAHN cosmetics business unit already has over 60 years of international experience in handling speciality and auxiliary products used by the cosmetics industry. Constructive and long-term cooperation with selected suppliers coupled with the design of our own-brand RAHN-Cosmetic Actives have resulted in the creation of a contemporary and high-quality product portfolio.
  4. Active ingredient Neurophroline blocks stress hormone to control skin Neurophroline is the first generation of cosmetic active ingredient able to block the production of cortisol
  5. Evolved By Nature launches new cosmetic bioactive: Activated Silk 8A-𝛼 Activated Silk 8A is a tone-boosting bioactive peptide that visibly brightens skin and reduces the appearance of hyperpigmentation, leading to a more vibrant, even complexion

Upcoming event

Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR

17 January 2025 See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Soil will be beauty’s next obsession, experts predict: Here’s who’s getting dirty

With dirt inspiring eco- and microbiome-friendly beauty, cosmetic brands are increasingly helping to protect the soil itself
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Natural brands are putting pressure on Europe's microplastics ban: Here's why

Weleda led an open letter to the European Commission, pushing for a stronger, faster phase out – Jayn Sterland, Managing Director, Weleda UK, explains why action is necessary
Ingredients

Microplastic-free beauty companies put pressure on European Commission for 'stronger' ban

An open letter sent to the European Commission said upcoming legislation does not go far or fast enough in its current format
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Biodegradable cosmetic products: How easy are they to make?

Greater emphasis is being put on the impact rinse-off goods especially have on the environment once they’re washed down our drains. But how easy is it to formulate or reformulate a product to be biodegradable?
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

How to make a natural toothpaste

Weleda Pharmacist Evelyn Liddell explains what goes into a natural toothpaste
You need to be a subscriber to read this article.
Click here to find out more.
Media

Spain embraces natural cosmetics

The Spanish cosmetics industry is bouncing back with natural products proving a big hit
You need to be a subscriber to read this article.
Click here to find out more.
Media

Chile scores a decade of double digit growth in skin care

Facial care has rocketed in Chile for more than ten years. So why is it starting to slow down now?
Subscribe now