We are living on this planet as if we have another one to go to; but there is no ‘planet B’. As a global production company, GEKA is aware of its special responsibility for maintaining a clean environment, and the company’s environmental management system is tailored to address different aspects of sustainability.
What goes into an eco-applicator?
With the vertTENTATION packaging concept, GEKA has created its most sustainable ever mascara pack. The packaging and applicators specialist tells Cosmetics Business about this green solution
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Manufacturing
GEKA: The global benchmark for make-up performance
Read moreIn the beauty industry, performance defines success. From the first mascara stroke to a flawless finish, applicators play a crucial role in delivering results consumers can see and feel. For decades, GEKA has set the benchmark in high-quality make-up solutions, establishing itself as a global leader through a unique combination of innovation, manufacturing expertise, and design excellence
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You need to be a subscriber to read this article.
Click here to find out more.
You may also like
Manufacturing
GEKA: The global benchmark for make-up performance
In the beauty industry, performance defines success. From the first mascara stroke to a flawless finish, applicators play a crucial role in delivering results consumers can see and feel. For decades, GEKA has set the benchmark in high-quality make-up solutions, establishing itself as a global leader through a unique combination of innovation, manufacturing expertise, and design excellence
Packaging
GEKA successfully defends its IP Rights and enforces them against design infringing products of a competitor to protect its customers’ business interests
GEKA GmbH, a global manufacturer of cosmetic applicators and packaging, has successfully defended its IP Rights by overcoming an attempt to invalidate the Registered Design No. DE 402008004121-0009 (shown below), filed by a cosmetics brand against whom GEKA had enforced its Design Rights, in order to protect its customers by preventing their distribution of prohibited copies of its Exercised Applicator Design, lipDEFINER applicator
Packaging
GEKA - The global leader in hightech mascara innovation
For more than a century, GEKA has shaped the future of lash beauty through exceptional brush craftsmanship, technical precision, and visionary product development. Evolving from a traditional brush maker into a global leader for mascara applicators and cosmetic packaging, GEKA is trusted by more than 180 brands worldwide — from iconic beauty houses to emerging indie labels. With patented technologies, deep material expertise, and sustainable innovation, GEKA sets the standard in the global mascara industry
Packaging
GEKA through to the finals at MakeUp in Los Angeles Innovation Awards
GEKA, the beauty brand of medmix, has been named as a finalist in the Innovation & Trends (IT) Awards at the MakeUp in Los Angeles show. The company is one of just five finalists in the packaging category, recognizing the impressive performance of GEKA’s innovative lift-up FIBER solution
Colour Cosmetics
GEKA celebrates a century of setting beauty standards at Cosmopack Bologna 2025
Visitors to Cosmopack Bologna 2025 can view the Golden Grace collection and meet with experts on GEKA’s 1920s themed stand at E2-F1 in Hall 15 from March 20 – 22 at the Bologna Exhibition Centre, Viale della Fiera, Bologna, Italy