Wacker builds Asian presence

Published: 18-Jul-2013

Five new business teams have been active in Asia since March

German chemical giant Wacker Chemie is expanding its silicones business in Asia. As well as establishing additional teams to support local Asian markets, the company has also set up new cross sector functions to ramp up product and business development.

Five new business teams have been active in Asia since March, aimed at providing customer support locally from Wacker sites in Singapore, India, South Korea and China. Each team uses both local sales structures and region-specific technical centres where products are created based on local raw materials and personal care customer specifications.

"Customers outside of our European home market often have different product demands," said Christian Hartel, President of Wacker Silicones. "With our organisational changes and our additional regional teams, we are now able to support Asia's high growth markets more effectively, without neglecting our traditional markets in Europe and North America."

Hartel added: “"Emerging Asian economies are expanding very strongly. Our regionalisation strategy gives us the tools to satisfy growth even more successfully and systematically in these highly promising markets."

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