Vyrao, the wellbeing-focused fragrance brand, has been acquired by newly established health and beauty platform Tresalis.
The acquisition sees the new platform take majority ownership of the neuroscience-led fragrance brand, whose offering includes perfumes and home fragrance.
The transition will see founder Yasmin Sewell and existing Vyrao investors, including early-stage venture capital platform Elevate Beauty and beauty-focused private equity firm Manzanita Capital, retain minority equity interests.
Additionally, Sewell will remain with the company, continuing to lead the brand's creative and strategic direction as founder, Chief Brand Officer and shareholder.
Rumours of the sale first began in summer 2026.
"I created Vyrao with the sole purpose of elevating our mood and energy – the brand was always about our well-being with fragrance as the first medium,” said Sewell.
Tickets are now available for the 25th anniversary of the Pure Beauty Awards, taking place on 15 October 2026 at the Grosvenor House Hotel in London, UK. Join the beauty industry for an evening of recognition and celebration as this year’s winners are revealed. Click here to secure your place.
“To be on this new journey now with such brilliant partners and to be the first on a new platform that is in complete synergy with the vision and intention of Vyrao is so exciting.
“It also feels very kismet."
Tresalis is an owner-operated platform created to acquire and grow science- and efficacy-led consumer health, wellness and beauty brands.
Its founding team is anchored by Munich-based family office ATHOS and serial health and beauty entrepreneur Dr. Fernando Tamez.
Vyrao marks Tresalis’ first acquisition.
“We are incredibly excited about the acquisition of Vyrao, a rare brand that sits at the intersection of luxury fragrance, emotional wellbeing and credible science with a truly distinctive identity and enormous potential to scale globally,” said Tamez.
“The acquisition marks our first investment from Tresalis, the broader platform we have created in partnership with ATHOS, focused on identifying exceptional brands with strong authenticity, differentiated intellectual property and significant international potential."
Cori Aleadri, founding partner of Elevate Beauty, added: “Vyrao has always stood apart as a pioneer in the beauty category.
“This partnership is exactly the right next step for the brand to further expand and achieve its full potential.
“We see tremendous opportunity ahead and are confident in the platform ATHOS and Dr. Tamez are building.
“Combined with Yasmin's creative leadership and Vyrao's distinctive identity, it is a powerful foundation for growth.
“Elevate Beauty is genuinely excited to remain part of the journey in the brand's next chapter.”
Related content:
- A smile with every spritz: why mood-boosting fragrances are on the up
- Armani stake sale inches closer as L’Oréal and LVMH talks reported to begin
- L’Oréal BOLD and Nykaa partner to invest in up-and-coming Indian beauty brands
- Interparfums scores Puma global fragrance license
- British haute perfumery house Roja London acquired by Extravaganza Beauty
