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Fragrance
Exclusive: Jo Malone London teams up with viral star Tiny Chef to promote Veggies Collection fragrances
The Estée Lauder Companies-owned brand has collaborated with Tiny chef, a viral stop-motion animated herbivore character, to promote its new vegetable-inspired scent range, Veggies Collection, and take fragrance fans over the garden wall
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Skin Care
CeraVe Global Brand President Vincent Chauvière's plans to expand the brand's reach and influence
Chauvière, who formerly helped Vichy Laboratoires achieve impressive growth, plans to scale CeraVe’s creator-first communication strategy, with his first mark seen at the L’Oréal-owned drugstore brand’s Global CerAwards, as well as ramping up its expansion into sun care