Vitabiotics has announced British TV sports presenter Gabby Logan as its first-ever brand ambassador for menopause supplement, Menopace.
The UK supplement brand’s partnership with the former international rhythmic gymnast will run across the UK and Ireland from November.
The 49-year-old broadcaster is known for putting menopause in the spotlight.
Her podcast The Mid.Point “shakes up the midlife dialogue” by talking about the challenges and expectations that come with age.
Now in its fifth season, guests often share their experiences about the menopause.
Commenting on the Vitabiotics partnership, Logan said: “I’m wholly embracing my midpoint in life.
“With the changes life throws at me, I am glad I can rely on Menopace and together we will be opening up the conversation and sharing experiences about the menopause.”
Tej Lalvani, CEO of Vitabiotics, added: “Gabby has shown she really cares about putting the menopause at the top of the health agenda.
“We are honoured that she is open to sharing her experiences with our community.”
Menopace aims to provide nutritional support during and after the change.
It combines vitamins, minerals and formulas, including soya isoflavones, sage and red clover.
The campaign will feature in digital advertising, magazines, social media and transport advertising.