Staying at the forefront of the premium cosmetics industry for seven decades is only possible when a deep respect for tradition aligns with a constant commitment to innovation. After kicking off the year celebrating its historic 70th anniversary, Virospack continues to reach new milestones on this strategic date with two key launches: an ambitious audiovisual piece with the product at its core, and the release of its new catalog in both physical and digital formats.
Products in motion: Revealing the reality behind the droppers
Virospack has created a new corporate video that is contemporary, fresh, and dynamic. The video places its focus on the product and the strategic pillars that define the company's value proposition.
Driven by a fast and clean rhythm, the footage showcases the actual factory processes, bringing to life its renowned vertically integrated, in-house manufacturing model. This visual journey demonstrates the company's rigorous quality control and its capacity to deliver large-scale customisation to each beauty brand's identity. The true star of the video is the product portfolio itself, highlighting ready-to-launch dropper solutions for clients.
This film reflects not only where we come from, but also the passion, creativity, and ambition that continue to drive us forward
“We wanted to tell our story through what defines us best: our commitment to helping beauty brands bring their vision to life. At the same time, I wanted to bring a more B2C-inspired approach to B2B communication, creating content that is visually engaging, emotionally compelling, and centred around the product experience,” concludes Verena Fiori, Marketing Director.
Even within the packaging industry, I believe that powerful storytelling builds stronger connections
The new catalog: Purposeful innovation in a dual format
Along with this visual experience, Virospack unveils its new packaging solutions guide for the skincare, haircare, and liquid makeup categories. The new catalog displays a portfolio where precision engineering and eco-design take centre stage.
In line with the responsible innovation strategy —further strengthened by their recent adherence to the United Nations Global Compact— the catalog highlights the latest advancements in monomaterials, PCR recycled plastics, and advanced high-end finishes.
To adapt to global market dynamics, this tool is available both as a printed edition and as a fully optimised digital version, which can be requested through the company's website.
With these launches, Virospack proves that turning 70 is not about looking at the past, but about continuing to set the standards for the beauty of tomorrow.
