Make-up brand Vieve is returning home to Scotland for its annual Christmas pop-up.
The beauty business, founded by Scottish influencer Jamie Genevieve, will open its latest pop-up at Glasgow’s Buchanan Galleries on 5 December.
The space will allow visitors to discover the brand and shop its full beauty range, including the Skin Nova, Modern Mascara and recently-launched Skin Nova Complexion Balm.
“Vieve is one of the most frequently requested brands by our guests, so we’re really excited to be welcoming them to our retailer line-up this year, just in time for Christmas,” said Kathy Murdoch, Centre Director at Buchanan Galleries.
“There is already a real buzz about Vieve returning to its hometown with a new pop-up, providing an opportunity for visitors to explore their fantastic beauty collection.”
It follows the make-up brand’s first UK roadshow to unveil its new foundation, which visited Birmingham, Liverpool, London and Manchester between August and September 2024.
The medium-to-buildable foundation balm, available in 20 shades, has a stretchable formula which is said to deliver a ‘your skin but better’ look.
The Vieve on Tour pop-up was created in partnership with creative agency Backlash.
Genevieve, who has 1.3 million Instagram followers, founded Vieve in 2020 and originally began her career in the beauty industry working at a make-up counter at Debenhams.
In 2022, Genevieve sold a £5.5m minority stake in the make-up brand.
The stake was snapped up by Active Partners, Pembroke VCT, Samos Investments and Venrex – the latter two of which were early investors in Charlotte Tilbury.
Genevieve has retained a majority ownership stake in the beauty brand, whose products are also stocked with British beauty retailers Harrods and Space NK.