Victoria Secrets to launch in the UK
As part of a planned expansion drive the US fashion and beauty brand Victoria’s Secret is to set to arrive in the UK within the next few years. Parent company Limited Brands has outlined plans to also bring the brand to other European countries and will also launch a dedicated online store for European consumers.
As part of a planned expansion drive the US fashion and beauty brand Victoria’s Secret is to set to arrive in the UK within the next few years. Parent company Limited Brands has outlined plans to also bring the brand to other European countries and will also launch a dedicated online store for European consumers.
The company is also looking to launch it’s other brand, Bath & Body Works, into the European markets and is said be actively looking for a ‘best in continent’ franchise partner with which to join forces. The news follows an unsuccessful bid by Limited Brands to launch Bath & Body Works into the UK in the 1990s, with the venture eventually being abandoned.
However, there has been more good news for the company of late, with its third-quarter profits rising above its own forecast, rising to $14.9m compared to $4.2m last year.