Verescence bottles Valentino’s Voce Viva

Published: 30-Sep-2020

The design reflects Maison Valentino’s iconic ‘rockstud’ detailing

Glass manufacturer Verescence has helped create the 30ml and 100ml bottles for the latest fragrance from L’Oréal’s Valentino Beauty brand: Voce Viva.

The Voce Viva bottle is said to fit into the codes of the Italian fashion house; its silhouette, featuring notches on the side, was developed to reflect the ‘rockstud’, a recurring feature of Maison Valentino’s accessories.

“The Voce Viva bottle required all the glass-making expertise of our French glass manufacturing site in Mers-les-Bains,” said Samuel Joachim, Verescence’s Director of Innovation.

“The bottle combines flat shoulders and a homogeneous distribution of glass with two inverted studs pointing towards the inside of the bottle on more than 10mm.”

The design is said to confer a strong and modern character to the bottle, which was fire finished to accentuate its brightness.

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